AIMST University Rankings, Courses, Fees, Admission 2025 & Scholarships

Course Overview

AIMST University in Malaysia presents an engaging and comprehensive Bachelor of Science (Hons) in Business & Marketing program, designed to equip students with the knowledge and skills essential for thriving in the dynamic world of business and marketing. This three-year undergraduate program integrates a well-rounded curriculum, practical experiences, and industry-relevant insights to shape proficient professionals in the field. The program encompasses a diverse range of business and marketing disciplines, covering areas such as marketing strategy, consumer behavior, market research, and brand management. Students delve into the intricacies of business operations, strategic planning, and contemporary marketing practices. The curriculum emphasizes practical application, encouraging critical thinking and problem-solving skills within the context of real-world business scenarios. One notable aspect of the program is its emphasis on cultivating a global perspective. Through case studies, projects, and internships, students gain insights into international business dynamics and the role of marketing in a global context. AIMST University's Bachelor of Science (Hons) in Business & Marketing program aims to develop a versatile skill set, including strategic thinking, effective communication, and analytical abilities. Graduates are well-prepared to pursue diverse career paths in marketing, brand management, sales, and various business roles across different industries. The program's commitment to ethical business practices ensures that graduates contribute responsibly to the ever-evolving landscape of business and marketing.